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Marketing Specialist - Channel Marketing

Company: Bullfrog Spas
Location: Herriman
Posted on: May 3, 2021

Job Description:

Bullfrog Spas Marketing Specialist - Channel Marketing

Company Description

Our mission is simple: create peaceful lives. This mission is delivered to our customers through our products. It equally applies to our valued team members. Today, our culture and the efforts of incredible and dedicated team members have helped to make Bullfrog Spas the fastest growing manufacturer of premium hot tubs in the world and one of Utah's premier brands.

Role Description

The Bullfrog Spas brand is synonymous with excellence through innovation and our marketing efforts are no different. We are dedicated and driven. We enjoy moving fast, we're willing to try new things, and we need a person like you to help us execute best-in-class channel marketing, advertising, content, and retail support programs. We are seeking a motivated marketing specialist with an analytical mind, an eye for detail, and a genuine interest in developing their understanding of retail marketing strategy. You will be a key member of our Channel Marketing team and be expected to bring a high level of organization, marketing capability, and a team-player attitude. You'll be able to see your efforts result in happy relaxed customers and successful retail channel partners.


  • Implement retail marketing strategies to achieve sell-through growth and revenue goals for our factory stores
  • Develop processes for tracking retail marketing KPIs
  • Manage ad calendar for factory store promotions and off-site events (in Asana)
  • Write ad copy, provide design direction, and coordinate production of advertising materials for factory store in-store promotions and off-site events
  • Develop content for monthly customer newsletter in collaboration with retail team, then design and publish (in HubSpot)
  • Support development and documentation of a best retailing practices model based on factory store retail performance and insight from channel partners
  • Manage editorial calendar for content hub, updating and maintaining articles and other content on a regular basis (in WordPress)
  • Manage long-form content creation for best retailing business practices content hub

Required Skills and Qualifications

  • 3+ years of experience in marketing coordination, content development, and/or business admin preferred
  • Near superhuman organization and planning skills, along with excellent writing and communication abilities
  • Proficiency in common marketing platforms like marketing automation (Hubspot preferred), content management systems (Wordpress preferred), project management platforms (Asana preferred), and Adobe CS
  • Proficiency in using Excel for business kpi tracking and reporting
  • Bachelor's degree in marketing, business or related field of study preferred
  • Experience working in an Agile work environment a plus


Standard office hours (Monday-Friday, 8 AM-5 PM) with a minimal amount of travel required

Job Type and Benefits

This is a full-time position located at Bullfrog International headquarters in Herriman, Utah. Salary is commensurate with experience and general expectations of the position. We offer a friendly and fun work environment, a state-of-the-art facility with on-site fitness center, as well as a competitive benefits package, which includes Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, product discounts, and paid time off.

Keywords: Bullfrog Spas, West Valley City , Marketing Specialist - Channel Marketing, Other , Herriman, Utah

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