Sr. Marketing Manger
Company: Zerorez Inc
Location: American Fork
Posted on: May 3, 2024
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Job Description:
Description:No other carpet cleaning company can do what Zerorez
does because we are the Experts in the Science of Clean---. We have
separated ourselves from our competition in three ways: Our
Process, our People, and our Promise.The Sr. Marketing Manager of
Marketing Technology and Franchise Success at Zerorez will play a
pivotal role in driving the success of our franchise network
through marketing, coaching, and overseeing marketing technology
solutions. Reporting directly to the Chief Marketing Officer, you
will be part of the Marketing Leadership Team and help with the
overall marketing strategy and planning. You will be primarily
responsible for onboarding and coaching new franchises on marketing
best practices and technology systems, providing ongoing marketing
guidance and support to all franchisees, and managing our marketing
technology stack/systems.Responsibilities: Onboarding and Coaching:
Lead the onboarding process for new franchises, providing
comprehensive training on marketing strategies, tools, and
resources. Offer ongoing coaching and support to ensure franchisees
have the knowledge and skills to effectively market their
businesses. Marketing Guidance: Serve as a trusted advisor to
franchisees, offering personalized marketing recommendations and
strategies to help them achieve their business goals. Conduct
regular check-ins and reviews to assess marketing performance and
identify areas for improvement. Occasional Travel: Majority of
marketing guidance will be done remotely via phone and video calls,
however in person coaching/training and support will be required as
needed. Technology Management: Own and manage the marketing
technology stack/systems used by all franchisees, ensuring they
have access to the necessary tools and resources to execute their
marketing initiatives effectively. Stay informed about emerging
marketing technologies and trends to continuously optimize our
systems. Train all locations (both franchises and company-owned
locations) on how to best implement and leverage marketing
technology. Collaboration: Work closely with cross-functional
teams, including Operations, Training, and IT, to align marketing
initiatives with overall business objectives. Collaborate with
external vendors and partners as needed to implement marketing
solutions and campaigns. Training and Development: Develop and
deliver training programs and resources to educate franchisees on
marketing best practices, industry trends, and new technologies.
Provide ongoing support and mentorship to help franchisees grow
their marketing capabilities. Advocate on behalf of franchisees:
Bring up the needs of the franchise bases to the corporate
marketing team to ensure they receive the marketing assets and
support to be successful. Performance Analysis: Monitor and analyze
marketing performance metrics, such as ROI, business growth, and
conversion rates, to evaluate the effectiveness of marketing
strategies and tactics. Use data-driven insights to help
franchisees optimize campaigns and drive continuous improvement.
Other duties as requested Requirements:Bachelor's degree in
marketing, Business Administration, or related field 3+ years of
experience in marketing, a focus on home services, franchise
systems, or small businesses is a plus Proven track record of
success in developing and implementing marketing strategies Strong
understanding of marketing technology tools and platforms,
including CRM systems, Content Management platforms, email service
providers, and reporting tools. Excellent communication and
interpersonal skills Detail-oriented with a passion for delivering
exceptional results PI6ddf9b204857-25660-34358805
Keywords: Zerorez Inc, West Valley City , Sr. Marketing Manger, Advertising , American Fork, Utah
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