Digital Storyteller
Company: Utah Transit Authority
Location: Salt Lake City
Posted on: April 28, 2024
Job Description:
Utah Transit AuthorityHop on board at the Utah Transit Authority
(UTA) a major transit agency in one of the fastest-growing regions
in the United States! As the Utah Transit Authority (UTA) expands
and develops, we need you as our Digital Storyteller. This position
combines creativity with strategy in crafting compelling narratives
that highlight the importance of public transit. It offers the
opportunity to stay at the forefront of digital storytelling trends
and engage with a diverse audience through various online
platforms. Additionally, the role allows for innovation in
developing strategies that effectively communicate the
organization's goals and values.As a Digital Storyteller, you
will:
- Tasked with conceptualizing, creating, writing, filming, and
distributing compelling narratives that communicate Utah Transit
Authoritys (UTA) value and resonate with the target audience across
various digital channels.
- Develops innovative digital storytelling and story mining
strategies that align with the organization's goals and target
audience.
- Researches industry trends and audience preferences to inform
content development and distribution strategies.
- Manages the distribution of stories across UTAs online internal
and public social media platforms and newsletters.This job is not
eligible for telework. Requires regular and predictable attendance
during set daytime hours Monday through Friday in the Salt Lake
City UTA FrontLines Headquarters or field assignments. May require
infrequent holiday, weekend, or tasks and event support, with
advance notice.Minimum QualificationsEXPERIENCE/EDUCATION:
- Two years of proven professional experience in digital
storytelling, online journalism, content creation, or digital
marketing for an organization.
- Preferred experience in:
- Experience with storytelling for specific digital platforms,
such as Facebook, X, Instagram, YouTube, and LinkedIn.
- Knowledge of data visualization techniques and tools for
creating interactive storytelling experiences.
- Previous use of Workvivo and Constant Contact tools.
- Familiarity with user experience (UX) design principles and
best practices.
- Prior use of camera, audio, and computer equipment to produce
written, visual, and audio products.
- Associate degree in journalism, communications, marketing,
English, creative writing, or a related
field.KNOWLEDGE/SKILLS/ABILITIES
- Strong understanding of social media platforms, algorithms, SEO
principles, and digital marketing strategies.
- Exceptional writing and editing skills.
- Proficient in multimedia content creation tools, such as Adobe
Creative Suite, video editing software, and content management
systems.
- Creative thinking and problem-solving skills, with a keen eye
for visual storytelling.
- Passion for storytelling and a genuine interest in exploring
new ways to engage audiences in the digital landscape.
- Craft compelling narratives for digital platforms.
- Excellent project management and organizational abilities, with
the capacity to manage multiple priorities in a fast-paced
environment.
- Collaborative mindset and ability to work effectively within
cross-functional teams.- OR -An equivalent combination of relevant
education and experience.[UTA reserves the right to determine the
equivalencies of education and experience.]UTAs benefits package
for full-time administrative employees includes:
- Health, dental, vision, life/AD&D, short-term and long-term
disability insurance (eligible after 30 days of employment), with
Flexible Spending and Dependent Care accounts. Choice between
Traditional Co-Pay or High Deductible Health Plans for medical
coverage. HSA with company match available to employees enrolled in
the HDHP. Benefit plans include coverage for domestic partners
(eligibility affidavit required for coverage).
- Onsite Health and Wellness Clinics for medical care at no cost
to employees, spouses, domestic partners, and dependent
children.
- 22 days of accrued paid time off (13 vacation days and 9 sick
days), which increases with tenure at UTA.
- 10 paid holidays and two paid (2) floating holidays per
year.
- Retirement options - Pension Plan with 5-year vesting schedule
and 457 Contribution Plan, available for immediate contributions
and company matching.
- Generous tuition reimbursement for higher education, available
for any higher education degree (bachelor, master, or PHD). Course
of study must be approved prior to enrollment.
- Training, development, and career advancement
opportunities.
- Paid parental leave for birth, adoption, and child placement
(after 12 months of employment).
- Free transit passes for employees, their spouses, and their
dependent children.
- Employee assistance program includes counseling, legal
services, financial planning, etc.
- UTA Well a comprehensive wellness program designed to support
employees and dependents in their health and wellness goals.
- Free on-site fitness facilities and discounted membership to
VASA Fitness.For more information on UTAs Total Rewards benefits
package, please visit:Pay Range: $26.923 per hour or more,
depending on experience.If interested, apply before: Monday, April
29th, 2024 @ 5:59 PM MST* Utah Transit Authority is an Equal
Opportunity Employer of all persons regardless of race, color,
religion, sex, national origin, age, disability, covered veterans,
sexual orientation, and gender identity. Women, minorities, and
people with disabilities are encouraged to apply. Applicants
needing an accommodation under the Americans with Disabilities Act
for any part of the application process should contact UTA Human
Resources at 801-287-2324. A minimum of two workdays notice prior
to the need for the accommodation is required.*Utah Transit
Authority is a drug-free workplace, subject to federal drug and
alcohol testing regulations under 49 CFR Part,, and. All offers for
employment are contingent upon a successful pre-employment drug
test. If a pre-employment test returns a non-negative result, an
application for employment may be rejected. All employees are
subject to reasonable suspicion and post-accident testing for drug
and alcohol use. All safety sensitive employees are subject to
random testing for drug and alcohol
use.PM21PIad56357a81fc-31181-34286868
Keywords: Utah Transit Authority, West Valley City , Digital Storyteller, Other , Salt Lake City, Utah
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